Literate Web Design + Development Santa Barbara


Daniel L. Potter – Curriculum Vita


I take pleasure in crafting content-rich & aesthetically engaging websites, while constantly learning new techniques & technologies. My expertise lies in web standards design & development (CSS, HTML, JavaScript, jQuery, PHP, MySQL), user experience, deep discovery through corporate ethnography, information architecture, project management, and building lasting client relationships. I have 16 years experience in digital media design and project management, encompassing web design, commercial games, marketing communications, research, web-based eLearning, data-driven enterprise applications and consumer entertainment applications. I bring an extremely strong educational background to all my work.


PROJECT MANAGEMENT: Teamwork PM | Basecamp
INFORMATION DESIGN: OmniGraffle | Creately | Balsamiq
GRAPHICS PRODUCTION: Photoshop CC | Illustrator CC | Sketch
PROTOTYPING: Sketch & InVision
WEB DESIGN & DEVELOPMENT: HTML5 | CSS 2.1 + 3 | PHP 5 & 7 | MySQL 5 | JavaScript | jQuery
TOOLS: Terminal | Sublime Text | Atom | Textastic (iPad) | Filezilla | homebrew | WP-CLI | Pantheon Terminus
FRAMEWORKS, RESETS, TEMPLATES: Bootstrap | Foundation | normalize.css
PLATFORMS: macOS Sierra | Win 7 Pro | Linux
HOSTING: Linux | Apache | Nginx
PREFERRED HOSTS: | Rackspace | Digital Ocean
COPYWRITING + EDITING: Chicago Manual of Style
WEB FONTS: Typekit
SOCIAL MEDIA: Twitter | Quora | Pinterest |
COLLABORATION: Dropbox | G Suite | Dropbox Paper


2004 – Present
Principal | Web Designer & Developer
Silverthreaded Information Design
Santa Barbara, CA

As principal of the web design & development firm Silverthreaded, I have been performing UI and information design, client- and server-side coding, copy-writing & project management for corporate, non-profit and small business clients desiring clean, modern, rapidly-developed sites. I approach this work via expertise in web standards – xhtml markup, CSS layout & DOM scripting – supplemented by a technical foundation in LAMP (Linux-Apache-MySQL-PHP). These base capabilities are supplemented by a systematic understanding of SEO, WordPress, screencast production and e-commerce.

My main clients currently are the SBCC Center for Lifelong Learning and the Santa Barbara Humane Society. I have also designed and developed sites and solutions for FastSpring E-Commerce, Intuitive Surgical, AngioDynamics, the Conference of California Bar Associations (CCBA), CPC Search, Veterans for Peace, Sierra Conveyor Company, BeatDMV, Computer Motion and RITA Medical. For corporate clients, I provide special expertise in project management, running the entire cycle of web refresh development: planning; graphical UI design; sub-contractor supervision, database design; stakeholder interviews; 3rd party vendor management; resource allocation; copywriting; review cycles and QA.

For FastSpring, a highly successful e-commerce start-up known for its rich, intuitive platform and outstanding customer service, I handle a variety of creative, technical and project management duties. My work for FastSpring includes multi-site web design & development, corporate blogging, screencasts, marketing communications, localization and creative direction.


Technical Director
Santa Barbara, CA

For FastSpring, a highly successful digital commerce start-up known for its intuitive platform and award-winning customer service, Daniel handled the design and technical development of the company’s websites, marketing collateral, support documentation and platform localization to 20+ languages. Daniel managed the graphic design team, led SEO initiatives and contributed CSS code to the SpringBoard platform.During Daniel’s time with the company, FastSpring was awarded by Inc. 500, Deloitte’s Tech Fast 500, the Codie Awards, and the Stevie Awards. Daniel is proud to have worked with FastSpring since its inception, initially as a consultant and then as a full-time employee.

Director of Information Design
Computer Motion / Intuitive Surgical
Santa Barbara, CA

Taking the project management lead for the Marketing Communications department of this prominent medical device company, I produced documentation, design and copy for interactive and print products. On the ocassion of the company’s acquisition by Intuitive Surgical, I developed a systematic communications strategy and project plan. In 2002, I consulted as copywriter and information architect in a major refresh of the public web site.

DigitalMed, Inc.
Santa Barbara, CA + Boulder, CO

For DigitalMed, an eLearning technology and content company serving the second-largest hospital system in the US, I conducted information design, project management and technology acquisition for the Learning Content Management System (LCMS). I produced detailed documentation and project plans, while managing teams and vendors.

Director, Information Design
Salus Media
Carpinteria, CA

I directed startup Salus Media’s information architecture and content design using XML and XSLT. Salus’ “LifeStyles” product comprised a suite of web-based content modules serving dynamic health and wellness programs via corporate intranets.

Senior Producer
Addictive Media / Netlogix, Inc.
Santa Barbara, CA

For this successful interactive development studio, I produced seven on-time, on-budget CD-ROM titles and two Location Based Entertainment attractions for industry-leading publishers. Major clients included Walt Disney Imagineering , Mattel Media and The Learning Company . I oversaw client relations; wrote design documents and technical specifications; handled milestone deliverables through Alpha, Beta and Gold phases; directed art and engineering production and QA; managed external animation teams; designed and implemented video projects; and led multiple web design projects.

Interval Research Corporation
Palo Alto, CA

For Interval, the famed “best & the brightest” technology R&D company founded by Paul Allen, I contributed to major qualitative and quantitative market research projects focused on tween, teen and GenX demographics, in collaboration with market research firms ImageNet and Cheskin-Masten . My work involved field and focus group interviews, videography, photography, video logging, web design, UI design, company-wide presentations, hosting of guest speakers, and detailed research reports for internal and external clients. I built a major hand-coded multimedia website presenting research conducted at Lollapalooza concerts, in conjunction with the Electric Carnival traveling multimedia exhibition. Internal clients included Brenda Laurel and Marc Davis; external clients included Thomas Dolby; hosted speakers included Peter Gabriel and Douglas Rushkoff.

1987 – 1991:
Teaching Assistant
Dept. of Comparative Literature
Cornell University
Ithaca, NY

Taught self-designed Freshman Writing Seminars for six semesters, covering topics in composition, literature, and film. Among the writers and filmmakers studied were Albert Camus, Breyten Breytenbach, Philip K. Dick, J.G. Ballard, David Cronenberg, Nawal el Sadawi, Michel Foucault, Godfrey Reggio, Marshall McLuhan, Kobo Abe and Carolyn Forche.


Ph.D. program in Comparative Literature, 1986-1992
Major subjects: German Studies
Minor subjects: European intellectual history; French literature; Media theory
M.A. received May 1990
Dissertation topic: The Essay Film as Art of Memory

B.A., Honors Humanities and Comparative Literature
1979-1984: Graduated June, 1984.
Overseas study: Tours, France, 1981 and West Berlin, 1983-84

Freie Universität Berlin
DAAD (German Academic Exchange Service) scholarship: 1988-89

Wilhelms-Westfälische Universität Münster
Fulbright scholarship: 1984-85.

Awards & Scholarships

  • Guest seminar and workshop, Center for Technology, Williams College, April 1998
  • Mellon Fellowship, Cornell University, 1992
  • Einaudi research grant for film research in Paris, July-August 1991
  • DAAD Fellowship, Freie Universität, W. Berlin, 1988-89.
  • Fulbright Scholarship, University of Münster, W. Germany, 1984-85
  • Sage Graduate Fellowship, Cornell University, 1986-87
  • Publication of undergraduate Honors Essay by Stanford University, Honors Humanities Monograph Series, 1985.

Teaching Experience

John S. Knight Writing Program, Dept. of Comparative Literature,
Cornell University, 1986 – 1991


Speaking, writing, and reading knowledge of German and French; working knowledge of Spanish, Russian and Latin


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