Daniel Potter
Curriculum Vita
GOALS + CAPABILITIES
My career goal continues to be the crafting of intuitively navigated & aesthetically pleasing web sites. My expertise lies in web standards design & development (CSS layout, xhtml, DOM-Scripting, LAMP), user experience, deep discovery through corporate ethnography, information architecture, project management, and building lasting client relationships. I have 14 years experience in new media design and project management, encompassing web design, commercial games, marketing communications, research, web-based eLearning, data-driven enterprise applications and consumer entertainment applications. I bring an extremely strong educational background to all my work.
TECHNICAL EXPERTISE
PROJECT MANAGEMENT: MS Project | Basecamp
INFORMATION DESIGN: Visio | OmniGraffle
GRAPHICS PRODUCTION: Photoshop | Illustrator | Flash
PRINT DESIGN: InDesign
WEB DESIGN: xhtml |
CSS | PHP | MySQL | Javascript | Ajax frameworks | DOM Scripting
COPY EDITING: Chicago Manual of Style
PLATFORMS: Windows XP, Mac OSX, Unix
BLOGGING PLATFORMS: MovableType | Wordpress
HOSTING: Linux | Apache
PREFERRED HOSTS: MediaTemple | Hurricane Electric
COMPANY
2004 - Present
Principal | Web Designer
Silverthreaded Information Design
Santa Barbara, CA
www.silverthreaded.com
As principal of the web design & developement firm Silverthreaded,
I have been performing design, client- and server-side coding, copywriting & project
management for corporate, non-profit and small business
clients desiring clean, modern, rapidly-developed sites. I
approach this work via expertise in web standards – xhtml
markup, 
CSS layout & DOM scripting
– supplemented by a technical foundation in LAMP (Linux-Apache-MySQL-PHP).
My long-term clients include Intuitive Surgical, Inc., Public Private Ventures, AngioDynamics, the Conference of Delegates of the California Bar Associations (CDCBA) and Engel Ventures (FastSpring, CPC Search, Morpheus Software). For corporate clients, I provide special expertise in project management, running the entire cycle of web refresh development: planning; graphical UI design; database design; stakeholder interviews; 3rd party vendor management; resource allocation; copywriting; review cycles and QA.
EMPLOYMENT HISTORY
2003
Director of Information Design
Computer Motion, Inc.
Santa Barbara, CA
Taking the project management lead for the Marketing Communications department of this prominent medical device company, I produced documentation, design and copy for interactive and print products. On the ocassion of the company's merger, I developed a systematic communications strategy and project plan. In 2002, I consulted as copywriter and information architect in a major refresh of the public web site.
2002—2003
Producer
DigitalMed, Inc.
Santa Barbara, CA + Boulder, CO
For DigitalMed, an eLearning technology and content company serving the second-largest hospital system in the US, I conducted information design, project management and technology acquisition for the Learning Content Management System (LCMS). I produced detailed documentation and project plans, while managing teams and vendors.
2000—2001
Director, Information Design
Salus Media
Carpinteria, CA
I directed startup Salus Media's information architecture and content design using XML and XSLT. Salus' "LifeStyles" product comprised a suite of web-based content modules serving dynamic health and wellness programs via corporate intranets.
1998—2000
Senior Producer
Addictive Media
Santa Barbara, CA
For this successful interactive development studio, I produced seven on-time, on-budget CD-ROM titles and two Location Based Entertainment attractions for industry-leading publishers. Major clients included Walt Disney Imagineering, Mattel Media and The Learning Company. I oversaw client relations; wrote design documents and technical specifications; handled milestone deliverables through Alpha, Beta and Gold phases; directed art and engineering production and QA; managed external animation teams; designed and implemented video projects; and led multiple web design projects.
1994—1996
Researcher
Interval Research Corporation
Palo Alto, CA
For Interval, the famed "best & the brightest" technology R&D company founded by Paul Allen, I contributed to major qualitative and quantitative market research projects focused on tween, teen and GenX demographics, in collaboration with market research firms ImageNet and Cheskin-Masten. My work involved field and focus group interviews, videography, photography, video logging, web design, UI design, company-wide presentations, hosting of guest speakers, and detailed research reports for internal and external clients. I built a major hand-coded multimedia website presenting research conducted at Lollapalooza concerts, in conjunction with the Electric Carnival traveling multimedia exhibition. Internal clients included Brenda Laurel and Marc Davis; external clients included Thomas Dolby; hosted speakers included Peter Gabriel and Douglas Rushkoff.
1987 - 1991:
Teaching Assistant
Dept. of Comparative Literature
Cornell University
Ithaca, NY
Taught self-designed Freshman Writing Seminars for six semesters, covering topics in composition, literature, and film. Among the writers and filmmakers studied were Albert Camus, Breyten Breytenbach, Philip K. Dick, J.G. Ballard, David Cronenberg, Nawal el Sadawi, Michel Foucault, Godfrey Reggio, Marshall McLuhan, Kobo Abe and Carolyn Forche.
EDUCATION
CORNELL UNIVERSITY
Ph.D. program in Comparative Literature, 1986-1992
Major subjects: German Studies
Minor subjects: European intellectual history; French literature;
Media theory
M.A. received May 1990
Dissertation topic: The Essay Film as Art of Memory
STANFORD UNIVERSITY
B.A., Honors Humanities and Comparative Literature
1979-1984: Graduated June, 1984.
Overseas study: Tours, France, 1981 and West Berlin, 1983-84
Freie Universität, West Berlin.
DAAD (German Academic Exchange Service) scholarship: 1988-89
Wilhelms-Westfälische Universität, Münster, West
Germany
Fulbright scholarship: 1984-85.
Awards & Scholarships:
- Guest seminar and workshop, Center for Technology, Williams College, April 1998
- Mellon Fellowship, Cornell University, 1992
- Einaudi research grant for film research in Paris, July-August 1991
- DAAD Fellowship, Freie Universität, W. Berlin, 1988-89.
- Fulbright Scholarship, University of Münster, W. Germany, 1984-85
- Sage Graduate Fellowship, Cornell University, 1986-87
- Publication of undergraduate Honors Essay by Stanford University, Honors Humanities Monograph Series, 1985.
Teaching Experience:
John S. Knight Writing Program, Dept. of Comparative Literature,
Cornell University, 1986 - 1991
Languages:
Speaking, writing, and reading knowledge of German and French;
working knowledge of Spanish, Russian and Latin
COMMERCIALLY RELEASED GAMES
- DisneyQuest's Radio Disney SongMaker
Location Based Entertainment attraction
Role: Producer
Client: Walt Disney Imagineering
- DisneyQuest's Animation Academy
Location Based Entertainment attraction
Role: Producer
Client: Walt Disney Imagineering
- DisneyQuest's LivingEasels
Location Based Entertainment attraction
Role: Writer
Client: Walt Disney Imagineering
- Purple Moon: Rockett's Camp Adventure
PC Game
Role: Designer and Producer
Publisher: Mattel Media
- Barbie Beauty Styler
PC Game
Role: Executive Producer
Publisher: Mattel Media
- The Land Before Kindergarten Adventure
PC Game
Role: Producer and Designer
Publisher: Sound Source Interactive
- The Land Before Time Math Adventure
PC Game
Role: Producer
Publisher: Sound Source Interactive
- Cluefinders Real World Adventure Kit
PC Game
Role: Executive Producer
Publisher: The Learning Company
- Dino Sticker Time
PC Game
Role: Producer and Designer
Publisher: Palladium Interactive
- Tattoo Time for Girls
PC Game
Role: Producer and Designer
Publisher: Palladium Interactive
- Tattoo Time for Boys
PC Game
Role: Producer and Designer
Publisher: Palladium Interactive
ADDITIONAL INFORMATION
For further information and recommendations, please visit my LinkedIn profile:
