The logical flow of design happens by means of an ongoing dialogue between a craftsperson and a client. At Silverthreaded, we like to facilitate the co-creation of something special, something that emerges from the flow of a client’s business and creative vision into its implementation, within what has become a very rich and expressive medium. We realize too that there is always a third stakeholder involved – the "end user" or visitor. Design for the web is a translation of the needs of a client’s set of goals into a rich visual presence that is then offered as an experience to the user. For a site to truly be successful, these three modes – enterprise, design and usability – must be placed into harmony. There is a flow to the process of creation that is then reflected in the flow of the actual experience of arriving at and making use of a site. We imagine this flow to be a kind re-introduction of nature into the world of the screen.